The Ocean Wise Seafood program works directly with restaurants, markets, food services and seafood suppliers to ensure they have the most current scientific information regarding sustainable seafood and to help them make ocean-friendly buying decisions. The options are highlighted on their menus and display cases with the Ocean Wise Seafood symbol, making it easier for consumers to make ocean-friendly seafood choices. With partners spanning over 3000 business locations globally, we provide the tolls and resources necessary for businesses to achieve their sustainable goals and meet the demands of customers who are committed to the long-term health of our oceans, lakes and rivers.
Ocean Wise Seafood Partner Perks
Simplifying the Sustainable Seafood Movement
- Third party verification of sustainability, trusted by consumers and businesses across Canada
- Connection to like-minded buyers/sellers in our network
- Use of the highly recognized Ocean Wise Recommended, program and menu branding assets for product packaging, company websites, sales sheets and point-of-sale materials
Marketing and Promotion
- Tailored content for your website, marketing materials and social media platforms
- Website profile on the interactive Partners Map of the OWS program website
- Traditional and social media engagement and promotion on Ocean Wise Seafood channels
- Availability to co-coordinate collaborative events, especially around World Oceans Day or other special events important to your business
Continued Support, Engagement and Education
- Staff training on the program partnership for sales and public communication
- Monthly seafood recommendation updates and science communication pieces
- Invitation to science or industry related webinars and educational events
- Invitation to collaborate at existing events (i.e. seafood festivals, Chowder Chowdown, etc.)
- Access to the dynamic and growing Partner Resource Portal
- Seafood factsheets and videos