Our oceans are facing a number of threats including overfishing, climate change, and pollution. The global conservation organization Ocean Wise aims to tackle these issues, through its engagement, research, and education. Ocean Wise Seafood is a sustainable seafood recommendation program which helps to ensure that ocean life will be abundant for generations to come.
Our team works with partner businesses to help them make sustainable seafood purchasing decisions. Although our program does not require partners to remove all Not Recommended seafood products from their inventories when joining the program, their partnership signifies their commitment to a path of continuous improvement with the ultimate goal of becoming 100% Ocean Wise.
We at Ocean Wise recognize that choosing sustainable seafood can be challenging as the factors that contribute to a seafood’s sustainability are complex. Our partners make the commitment to clearly label ecologically sustainable seafood products with the Ocean Wise symbol to empower consumers to make informed choices when purchasing seafood. Seeing the Ocean Wise symbol next to a seafood item on a menu or at the fish counter tells you that the option is a good choice for the health of our oceans. Click to learn more about what attributes make seafood sustainable.
Report Logo Misuse
Ocean Wise Seafood has strict guidelines around the use of the Ocean Wise recommended symbol both in print and electronic publications. This extends to all marketing materials put out by Ocean Wise Seafood partners, restaurant menus, retail outlets, product packaging and all related materials. If you have spotted the misuse of our symbol please let us know.